Incense sticks are thin, fragile, and are packed dozens at a time in boxes, so the box is not just to hold the product; it’s to prevent a stick from breaking into a pile of pieces by the time it gets to the shelf. A flimsy box that has flexibility in a shipping stack makes a whole case of incense into a piece of paper no one can sell. Wholesale incense packaging boxes address a challenge that many packaging types do not even need to consider: How can a box be structured to protect an item that would otherwise fracture during handling?
What are Wholesale Incense Packaging Boxes?
Incense packaging is usually supplied in one of two types , custom packaging solutions, a rigid or sturdy folding carton designed to hold incense sticks upright and stationary, or printed incense packaging sleeves, a lightweight wraparound band appropriate for pre-bundled incense sticks – packages that do not require any internal structure. Cone and resin incense usually requires different packaging that is compartmentalized because that product is easily crushed by the pressure a stick would be exposed to.
Benefits for Businesses
The obvious winner is branding; personal care packaging centered on incense brands will communicate the scent names and brand personality directly to the customer who is purchasing the product based on feel and scent. That’s the primary function: a box that is designed to prevent sticks from breaking, which is important with incense more than with any other personal care product, as a broken stick is pretty much unsellable. At bulk incense packaging suppliers’ volume points, there is a significant reduction in board cost per unit as volume increases. Kraft and recycled board are often used, as most incense lines already have a wellness message. Then the same custom incense stick boxes for a scent line creates the shelf recognition that will make a customer grab for the same box again.
The ultimate incense box specs that make a difference.
Many personal care products require a board weight of 250-350 GSM, which is heavier than standard board weights, in order to withstand flexing, which may break the incense sticks during transit. Printed incense packaging sleeves use lighter paper stock because they are not meant to be used as a standalone structure; instead, they wrap pre-bundled incense sticks. More expensive boxes often have internal dividers or slotted trays to keep each stick separate and prevent rattling and chipping. Printing options vary from single colour kraft to full colour graphics with foil effect for better quality lines. Sizing is based on stick length and number of bundles and not based on any generic template.
Who’s really doing the sourcing for the incense packaging?
The bottom line is that it is the brands that sell incense and wellness products that are the direct buyers, ordering from single-scent boxes to multi-line collections. Yoga studios as well as wellness retailers, which are private-labeling their own incense, require personal care packaging that is consistent with an existing brand. Gift and home fragrance curators require smaller format sizes and ready-to-go presentation. Import and wholesale incense distributors who buy incense from bulk incense packaging suppliers require uniform structural quality from large numbers of incense pallets, as one damaged pallet is too much to lose at these larger levels.
FAQs
Q: Why is robust packaging important for incense compared to most other personal care items?
A:Sticks are thin and brittle, and a box that flexes under load from the product being stacked can crack the product, which a sturdier box would not.
Q: What’s the difference between a box and a sleeve?
A: Standalone structures come from custom incense stick boxes, while printed incense packaging sleeves wrap the pre-bundled sticks and are supported by the incense sticks themselves.
Q: Are bulk volume orders possible?
A: Yes, bulk incense packers charge according to the quantity of orders.
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Packing ready for printed incense packaging sleeves that will make the journey from making to selling without being broken or damaged? Call Empress Packaging at (888) 900-7629 or email [email protected] to get a free quote.