Many sellers may have to do this complicated task when looking to change a brand name on Amazon. Regardless of whether you are trying to correct an error, mirror a rebranding, or do any other form of trademark alignment, it is essential to know how brand name change Amazon operates. In this blog, Seller Pickle breaks down the steps to handle the Amazon change brand name request successfully.
Why You Might Need a Brand Name Change
There are several common scenarios where a brand name update is required:
- A typo was made while creating the listing
- Your brand name has changed due to a company rebrand
- You now own the trademark and want to reflect that in the listing
- You acquired an ASIN and need to update the branding
Regardless of the reason, Amazon does not allow casual edits to the brand field. All requests for a brand name change on Amazon must go through an approval process and require documentation.
Can You Change the Brand Name on an Existing Listing?
Yes, to a limited extent. As soon as ASIN is in an active and brand-linked state, Amazon usually locks the brand field and unauthorized changes are impossible. Nevertheless, you are allowed to request the update of the brand name in case:
- You are the brand owner (via Brand Registry)
- You can prove that a mistake was made
- You provide sufficient documentation
This is where Seller Pickle can make a difference. We help sellers navigate Amazon’s policies and submit valid, well-documented brand change requests.
How to Submit a Brand Name Change Request on Amazon
Here is a step-by-step guide to initiate a brand name update:
1. Check Brand Registry Status
If your brand is not enrolled in Amazon Brand Registry, your chances of approval are low. Start by registering your brand if you haven't already.
2. Collect Documentation
Amazon requires clear proof of the correct brand name. This includes:
- Trademark registration certificate
- Product and packaging images showing the brand
- Website links displaying the product under the correct brand
- Invoices or other proof of brand use
3. Open a Case in Seller Central
Log into Seller Central, go to Help > Get Support > Products and Inventory > Product Page Issue, and open a case. Clearly explain the issue and attach all relevant documents.
4. Follow Up as Needed
Amazon might not respond positively the first time. If your request is denied, respond with more detailed evidence or escalate the case. Seller Pickle offers expert appeal handling to improve your success rate.
Why Choose a Seller Pickle?
Handling a brand name change Amazon request alone can be stressful. Seller Pickle simplifies the process by:
✅ Reviewing your brand documentation
✅ Preparing Amazon-compliant appeals
✅ Contacting the right Amazon teams
✅ Escalating unresolved cases
✅ Ensuring faster, accurate results
We help you avoid policy violations and keep your listings live and accurate.
Final Thoughts
An Amazon change brand name request is not something to take lightly. Failing to follow Amazon's process can lead to listing suppression or account issues. But with expert support from Seller Pickle, you can fix your listings, protect your brand, and move forward with confidence.
Visit Seller Pickle to get started with your brand name change today.